Polling

Voters, customers and people in general are harder and harder to reach. Our team utilizes the most advanced technological tools to reach your target and then provide our clients with a three-dimensional statistical analysis of results.

Our goal is to present not just numbers, but a map to your successfully accomplishing your objective.

Ad Testing

This is a dynamic and additional tool that can ensure you are delivering the most persuasive or effective message to your targeted audience. Our testing methodology can provide you with quick results and make your advertising campaign more effective.

 

Focus Groups

Focus groups are a valuable tool to observe answers to your question through the eyes of consumers, voters or any prospective target audience. They are the first step to painting a picture and achieving your strategic goals.

Intercept Research

Face-to-face interaction remains a critical tool, whether it be to supplement difficult-to-fill demographic quotas, or reach a non-traditional audiences where they are at.

Our Services

From ballot measure campaigns to professional sports and entertainment companies to candidates and business groups, our team has helped our clients with strategic decisions for more than 25 years. There are no cookie-cutter projects. Every client project commands the attention of our executive team.

SERVICES

Our process is  to design and manage a research project that is custom to each client’s objective. We then follow through with in-depth three-dimensional analysis of the results. Because our team has involved in managing campaigns at the highest level, we have a unique understanding and appreciation of the decisions you need to make based on the results we provide – and we want to over-deliver regardless of project size.

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METHODOLOGY

Our team understands the math and statistical theory behind the results we provide. We can identify opportunities for our clients that other polling and survey companies simply cannot because we know the science. Then we can apply those results and data to the most current communications and persuasion practices, ensuring that clients get accurate and actionable results.

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RESEARCH

We’ve conducted hundreds of research projects for some of America’s most forward-thinking companies and associations. We have a thorough understanding of business, decades of experience working in the political arena, and an extensive history working successfully with non-profit and advocacy organizations, government organizations and persuasion marketing.

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Client Feedback

“They go beyond the statistics and measurement, and help set a strategic framework for their clients that is an invaluable asset on any project.”

 

CASSANDRA PYE

FOUNDER/CEO – 3.14 COMMUNICATIONS

“Not only is their polling accurate, but the SJR team are experts at the math and methodology of opinion research. They will tell you with certainty what people think, but also what’s motivating those individuals and how you best communicate with them.”

MELISSA JAMES

PRESIDENT/CEO – HOURGLASS PROJECT

“SmithJohnson’s smart, methodical approach to developing and conducting research has enabled us to refine our clients’ target audiences and messaging.”

 

KIMBERLIE R. HILTACHK

PRINCIPAL – HILTACHK MARKETING GROUP

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